Topic of The Week_Dream Job

I don't know eactly what my dream job in public relations would be. I do know that it would have something to do with working for a non-profit organization. When I did some research, I found a particular job that interests me: Media Relations Associate Specialist fot the World Wildlife Fund in Washington, DC.

This is an area of specialty I would be extremely interested in, because it's a global conservation organization. In this job I would have PR responsibilies such as, researching press releases, press statements and media advisories, pitching to journalists, tracking progress and media placements, and helping develop communications strategies. I would also have to maintain good relations with key journalists. My decision to want to work with a non-profit agency was because of the activity we did in class. This narrowed down the search for my dream job!

To learn more visit:

http://jobs.prsa.org/c/job.cfm?site_id=2170&jb=7228972

or

http://www.prsa.org/jobcenter/

to find your dream job in Communications/PR!

Bernay_1923

Bernay-the father of public relations?

Bernays established ample public relations principles in “Crystallizing Public Opinion,” in 1923. He stood out to me as a historic figure in public relations because the principles in this book are still being used today. He belived that corportations should accept the idea of social responsibility, which led him to refuse to work with unethical clients. This is important to me because I also think the idea of corporate spcial responsibility is extremely important. Some of the concepts he created relates to what we are learning in class as well. For example, that public relations should promote new ideas and progress, and it should build a public conscience.

Bernays has established many concepts and principles for public relations that are still in use today. This is why I consider him the father of public relations.

Who would you call the father of PR?